and this is what they say...

"Clean restrooms. What a relief."	—Mobil Oil Company billboard
"Cleanliness is one of the top 5 reasons why a patron decides where to eat"	—National Restaurant Association Study
"A lack of cleanliness and rude or unfriendly service topped the list of customer irritants in 1994, the same way they did in 1992."	—National Family Opinion Poll